SCHOOLS:
INSTITUTIONS OR SERVICE PROVIDERS
For the vast majority
of children raised in modern Western democracies school attendance up to the
age of 16 (or older) is a normal fact of life. Primary (elementary) education
and a certain amount of secondary schooling are mandated by legislation. Of
course, it wasn't always like this in countries like the US, the UK, and
Australia, and an estimated 16 million children in Africa still do not receive
a basic schooling.
However, the heritage of compulsory
education in most Western countries over the past 100-150 years has led to the
sense that schools are institutions within modern society. By institutions I
mean they are embedded into the way we think about society - we would find it
hard to contemplate any capacity for progress without relying on primary,
secondary, and tertiary education.
Over the last decade or so government
and societal attitudes towards education have been changing, a fact that not
all schools have recognised. The shift has been from seeing schools as social
institutions to seeing them as education service providers. As education
service providers they are like businesses selling a product (education) and
competing against each other for students and funding.
There are a number of factors that have
driven this shift. A major factor is competition. In years gone by, only the
wealthy could afford private schooling. The vast majority of students went to
either state schools or low cost Catholic schools. Today, however, the
education landscape looks much different. There is an enormous range of school
options from public and low cost church schools, to elitist private schools,
and all the way between. Parents can find a school somewhere to meet their
budget - and if they live in a major city, they probably won't have to look
very far.
Increased competition is a reflection
of growing wealth in Western countries, and it provides parents and children
with choices unavailable to most people in the past. However, for schools,
competition ups the ante. It puts pressure on schools to perform, and losing
students to a competitor school can start a vicious spiral - loss of students
leads to loss of staff; loss of staff leads to loss of subject choices; loss of
subject choices leads to further loss of students.
Going hand-in-hand with competition is
the perceived quality of the education that schools provide. In many
educational jurisdictions, state-wide testing of students allows schools to be
compared according to the 'quality' of their test results. Parents and children
often make choices of schools based on schools' overall standardised test
performance. Increasingly, this information is freely available online,
allowing for easy comparison and increased competition for the 'better'
schools. This 'marketing' and self-promotion of schools is further evidence of
a competitive, commercial marketplace in the sector.
The commercialisation of the school
sector is further driven by the highly specialised and highly selective job
market in most Western countries. Increasingly, students select courses based
on what they hope to study at university, or on the availability of jobs when
they leave school. Schools are not only expected to produce good students, but
also good workers who can play their role in paying taxes and sustaining
economic growth. As consumers, parents and children covet schools that reliably
deliver admissions to the most prestigious university courses or the most
sought-after jobs.
The reality of the school sector is
that it is increasingly becoming a commodity with a market value. Schools
compete for scarce resources - students and funding. Yet many schools seem to
be populated by staff with long memories. Many teachers still think they only
need to teach their subjects and students just need to learn. They think the
responsibility for next year's enrollments lies with the Principal or the
school board. It doesn't. It lies with everyone.
Dr Steve Barlow AFAIM is an educator
and change management professional. He has worked for over three decades in school
and tertiary education, serving in teaching, administrative, management, and
leadership roles. In this he gained much experience introducing and managing
change at both micro and macro levels. Steve has worked within the correctional
system in educative and rehabilitative roles, and has conducted a number of
significant research projects within the prison system. He has has been a
speaker at various conferences around Australia, and in Ireland. Steve is
currently Director at Redequip Pty Ltd, a change management and training
company based in Australia.
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